What is Pay Per Click?

PPC is also known as cost per click. It is an internet advertising model in which an advertiser pays a fee each and every time one of their ads is clicked on a website. The search engine advertisements, therefore, generate clicks to your website rather than “earning “those clicks organically.
Pay per click is commonly associated with first tier search engines such as Google and Bing which cater for searchers and advertisers simultaneously. The search engine allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering. The search engines provide the relevant results while offering a highly targeted, revenue driving advertising channel

PPC Management

The most popular pay per click models are operated on platforms such as Google Adwords and Bing ads which are crucial to the business you are running. Once you have created your own pay per click campaigns we shall employ our expertise to help take your accounts to the next level by managing them and ensuring that they continue to be effective. We have tailor-made reporting solutions to your needs.
Additionally, we provide the necessary technical support and the requisite professional counsel to enable you to accomplish your set goals of maximizing your return on investment, increasing the leads to your website and driving brand awareness.

Our Pay Per Click Services

PPC Audits

We have a PPC audit process that commences from understanding the audit objective, the scope of coverage culminating in data analysis

Bing Advertising

Smartweb has a dynamic team of highly trained in-house bing advertisers who have the expertise to maximize the benefits of Bings popular PPC platform

Social Advertising

We offer services related to paid social campaigns that can help your business drive your agenda towards a specific target group with the aim of achieving set desired results.

Display Advertising

Your display ads will have a target audience that has already indicated an interest in the service or product on offer.

Google AdWords

At your disposal will be a full-time Ad words expert to cater for your needs without incurring the overhead cost of hiring another full-time employee.

Remarketing & Retargeting

You are assured of an improved ROI and increase in conversions by marketing to existing people who have already paid your website a visit

Brief process of our pay per click campaign:

Our pay-per-click (PPC) management service includes the following components:

  • PPC search campaign strategy
  • Keyword research and selection
  • Ad creative development
  • Campaign set-up
  • Bid management and ROI tracking
  • Landing page optimization and development
  • Campaign management and analysis


We have a strict policy of continuously communicating with our clients on the various positions of their projects. This is achieved by reporting to you on a monthly basis on your campaigns success in regards to your keyword choice and text choice. We create a rank report where you can have an organic rank for the keywords you have paid for.
After the review of the report we then book a one hour call with members of your team to enumerate the progress, success and challenges and at the same time respond to all inquires you may have.

Lets Get Started
your project

We will help you to achieve your goals and to grow your business.


Things we have Done

We are building bridges in web technology in order to connect the client’s goal to reality


Skip to content