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Ecommerce Marketing

E-commerce marketing can be defined as the process of driving up sales by raising awareness about an online store’s brand or the products that they offer. The important components for an effective e commerce marketing team are having the right set of skills in Search engine optimization, pay-per-click marketing, and display advertising and social media marketing to achieve top search results.

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Search Engine Optimization

Our SEO initiatives are planned and executed to ensure your ecommerce campaigns deliver a high ROI

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Pay Per Click Management

Acquire a custom PPC strategy which is specifically made and suited for your store thus bringing in your target group of shoppers and propelling your ecommerce store to the next level

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Social Media Optimization

We will market your services or products on a variety of social media platforms such as Facebook, twitter, LinkedIn, Google + and many more

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Search engine optimization

For you to run an effective e-commerce marketing campaign search engine optimization (SEO) is a critical ingredient of the whole set up. It is primarily based on special algorithms that analyze the instances of specific keywords on your website. By running a winning SEO campaign this is guaranteed to catapult your e-commerce website to the top of Google rankings factoring in the fact that most users explore the internet through search engines such a as google and Bing.

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Pay-per-click

This form of advertising operates in a similar manner as SEO since primarily utilizes keywords.
The distinction however is that whereas SEO works organically (meaning that a marketing firm doesn’t have to pay for it, PPC results normally do appear in the yellow boxes on Google

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Social media marketing

It is critical to have a presence on social media and exploit the unlimited number of opportunities that it has to offer in respect to offering you a forum to market your products. This will in the end enhance your e-commerce website since you will attract more clientele by way of referrals therefore building a solid and consistent customer base. It will also help build your brand as a reputable internet business.

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Display advertising

For the small internet retailers you can buy smaller banner ads on related blogs, message boards and other websites where you can showcase your business to a wider spectrum audience.

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