Website Analysis

Web analytics is the process of analyzing the behavior of visitors to a website. It is advantageous since it enables a business to attract more visitors, retain or attract new customers for goods or services. In analyzing your website we will factor in your website design, its functionality and content with the aim of pinpointing the strengths or weakness that may affect your competitiveness.

We also carry out website competitive analysis which will give you an insight on what your competitors are doing with the objective of defining one’s unique proposition which in the long run sets you apart from their competitors.

Key part of online marketing strategy

In a business environment which is highly competitive and which has greatly been revolutionized by the migration to the digital age, it is critical for every business to have a strong digital footprint. This is a new reality and for a business that aspires to have exponential growth, it is a necessity. An active online presence will increase the visibility of your business while at the same time ensuring that your brand experiences consistent growth, has an expert reputation and is resilient in the face of market forces.

To fully determine how your brand is fairing with its online presence we offer an Online Presence Analysis.
This will, in turn, help you determine how your business is perceived when someone searches for your area of expertise visa vise how they perceive your competitors. The results generated from findings from the online marketing plan will improve the effectiveness of your online marketing.

Visualize behavior – Understand what users want, care about and do on your site by visually representing their clicks, taps and scrolling behavior – which are the strongest indicators of visitor motivation and desire.

  • Click Heatmaps
  • Move Heatmaps
  • Scroll Heatmaps

See what your users see – Eliminate guesswork with Recordings of real visitor behavior on your site. By seeing your visitor’s clicks, taps and mouse movements you can identify usability issues on the fly and issues they encounter.

  • Replay sessions of real site visitors.
  • Tag Recordings
  • View user actions and take notes

Where are your visitors dropping off? – Find the biggest opportunities for improvement and testing by identifying on which page and at which step most visitors are leaving your site.

  • Define unlimited steps
  • Watch recordings of dropoffs

How are your forms used? – Improve online form completion rates by discovering which fields take too long to fill, which are left blank, and why your visitors abandon your form and page.

  • Visualize form and field engagement
  • Identify problematic fields
  • View drop-offs and submission stats

What Does an Online Presence Analysis include?

  • On-page and Off-page analysis
  • Competition comparison
  • Content reporting
  • Where you stand when searching keywords related to your website
  • Social Media presence
  • Brand’s visibility among search engines
  • Design and functionality of your website
  • Competitor analysis
  • Competitor analysis
  • Web-traffic analysis & increasing traffic
  • Ideas to gain more business

Why Online Presence Analysis is Important:

The world is drastically changing every day and more importantly it’s moving faster online than ever before. Consumers who are more enlightened go online before they buy. They look at reviews, Testimonials, compare products and services and inquire from friends.

For your business to thrive in such a cut-throat business environment it has to have an online presence where you can gauge the success or failure of your marketing strategies. This will help you have a baseline on which to improve on even as you set targets that the business should meet within a specified timeframe. As the visibility of the business increases, you will be in a position to identify the weak links and devise methods of improving them or eliminating them altogether. We would like to get your feedback on what should be included in the analysis.

Growth in
keyword ranking

Increase in
Organic traffic

Increase in
Top 10 ranking

Increase in
Visit duration

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