Conversion Rate Optimization
Conversion rate optimization can be defined as the method of using analytics and user feedback to improve the performance of your website. By doing this you want to increase the percentage of visitors to a website that convert into customers.
CRO also includes the process of optimizing your sponsored search ads, landing pages and overall website design to raise your conversion rate.
It is a procedure that is steadily gaining popularity since it increases profits and at the same time reducing the advertising costs.